Every city or town has a Chamber of Commerce that works for the benefit of the local area. Each Chamber offers levels of membership and involvement. Some Chambers are extremely effective in their communities and some are not. Visit your local Chamber events to see if it would be a good fit for your organization. If it is, joining a Chamber can be a powerful ally for establishing yourself as a strong part of your community.
Schools are the heart of any community because that’s where our children are. Being involved with the schools as either a participant in the PTA (Parent Teacher Association) or by sponsoring some of the PTA or other school-sponsored events puts your company in the forefront with families with children.
Every locale has several service organizations such as Lions Clubs or Rotary Clubs whose sole purpose is to improve and help the community. These clubs are often involved with nonprofits and charity organizations within a region, town or city. Being a part of either a Lions Club or Rotary Club will give your company an opportunity to be involved with a wide-range of events that impact and affect the area where you live.
If your niche market is the upper income population of your community, membership in the local country club is almost imperative to help you develop recognition and expertise among this population. Membership in a country club can be expensive, but if that is your niche market, it’s a must. If it’s not your niche market, consider carefully before spending the money for this membership. If you’re doing it from a personal perspective, that’s one thing, but if your niche market won’t be found at a country club, then marketing dollars spent in this arena aren’t going to be effective.
There are a variety of personal interest groups that are a part of any area such as golf clubs, bowling, book clubs, etc. A good way to spread your influence into these areas is to support your employee’s efforts in their interests. For instance, if your sales manager is a golfer, help him identify ways that his golfing can help promote your business and your company in turn can perhaps pay for his golf membership, etc.
What community organizations have you joined? Share with me below!