Job site radius marketing has become a significant resource of leads for some of the most successful home improvement companies in the country. Job site radius marketing, particularly if you are working with a location niche, helps to make your company more visible in areas where you are already working. Marketing around a current job gets neighbors talking about the work you do. If you have already done a beautiful job on an addition for a family on Main Street, marketing to others who can see your high-quality work on a daily basis, is a smart marketing move.
Yard signs – During a job, yard signs are a great way to let the people in the community know about your company. Pre-printed signs with your company logo and contact information give easy access to anyone in the neighborhood that might be in the market for remodeling or construction. You can also consider sign holders that have plastic holders for brochures or additional information. The yard signs and attached information holder are inexpensive ways to market. You’ve gotten the contract for the job; take the opportunity to let everyone in the surrounding area know who their neighbors trust to do the work on their home.
Door hangers – It’s a rule of thumb in marketing, that it takes someone seeing your name three times before they remember it. Job site radius marketing is no exception. You’ve got your name on the sign in the yard where you’re doing the project, so follow it up with door hangers on all the homes in a mile or two radius of the site. Make sure the door hanger has your company logo, contact information and perhaps a spot where you can write in the address at which you’re currently working. Again, keep the look of every marketing piece in alignment with your total marketing plan.
“If anything bothers you” letter – When your crews are working in a neighborhood, it is good public relations to create a letter that lets the surrounding homeowners know how long you will be there and how they can contact you with concerns or questions. By communicating with other homeowners and letting them know that you are concerned about their experience while your crews are in the area shows a high degree of professionalism that they may remember when they decide to do some remodeling.
Job site radius mailings – If you keep a prospect database or buy mailing lists that are available in downloadable databases, the start date of a project is a good time to do a zip code search on your prospect or mailing list database and send out a job site radius mailing. It will be one more step in getting your information out to the neighborhood. When they see your sign, your mailing and perhaps your door hanger, your name will start registering in their minds and they’ll start thinking of your company in relation to construction/remodeling jobs.
Set up campaigns as opposed to single mailings – As a part of your marketing campaign, have a complete set of marketing pieces – signs, door hangers, and mailings – that are all set and ready to go when your crew starts a job. That very day, the sign should go up in the yard; within a week the door hangers should go on the doors in the neighborhood and a week after that, the mailing should go out. The signs and door hangers can be worded and printed in such a way that they can be used for any job site and any neighborhood; they can be printed in large quantities and used for any of your jobs. The mailings can all be set up in your computer and merged with your prospect database or mailing list database. Planning ahead can have a campaign all ready and set to go when a job begins.