One of the best ways to get repeat business from customers is to stay in touch with them and keep them informed as to what is happening in your business and in the remodeling/construction industry in general. As a rule of thumb, touch base with them 12 times a year (once a month) via various methods.
An industry newsletter that is sent from your company anywhere from once a month to once a quarter can keep customers, and even prospects, up-to-date with the different trends and products for home construction or remodeling projects and will help keep your company in their minds as an expert. The newsletter can be mailed the traditional way or sent by email using a company like Constant Contact which offers templates, database creation and spam protection. This type of newsletter medium is for people that have shown, in some form or another, that they want emails and info from you. In other words, companies using this email method for spam will quickly be cancelled. The plus of this method is that it has credibility with people familiar with it.
Use various methods to show your customers that you appreciate them and they will show loyalty to your company. Some of the methods that can be used for showing appreciation are: sending cards; inviting them to community events/home shows; giving them free tickets to art shows, community theater, wine tastings, etc.
Keeping in touch on a regular and consistent basis is key to getting repeat business. You want to stay in your customer’s minds so they will contact you whenever they need your services.