There is never a point in time where a company can’t improve – there is always something that can be done better or new technologies that arise that help us work smarter instead of harder. A part of the process of providing a quality product is to make a commitment to ongoing improvement. Listed here are a few of the steps that your company can make to ensure never-ending improvement.
Create a Mission Statement – In the next section, we discuss in-depth the process and purpose of creating a mission statement. In this section, it is important to note that a mission statement is an important part of a company’s commitment to quality and improvement.
Employ a customer relations manager – Customer relations is the foundation for a marketing plan since customer satisfaction is the main goal of a good marketing strategy. If your company isn’t large enough to employ a person dedicated solely to the task of customer relations, the task should be the major part of the job description for a key person within your organization.
Employee training to improve workmanship – Ongoing employee training is necessary for getting employees focused on your mission statement and the customer satisfaction strategies that are a part of your company’s overall policies. Without ongoing employee training, it is very easy for your crews to focus on the bottom line – the completion of the project – and sometimes cut corners in the quality of their workmanship. It’s important to remind every employee that the customer’s satisfaction in every step of the process is the bottom line.
Employee manual to outline rules / procedures – Creating an employee manual is time-consuming and sometimes can feel unnecessary. However, it’s a great foundation and reference to use with new employees, ongoing employee training and reminding staff of the policies and procedures that will help make your products high-quality and your customers ones that come back to you time and again.
Building your marketing campaign around quality – If you give quality, you’ll attract quality. If your company focuses on providing quality to your customers from the very first point of contact right through to the final inspection, quality customers will seek you out. Unfortunately, the remodeling/construction business is filled with missed appointments, poor customer contact, not meeting deadlines and extra fees that leave clients feeling like they’re being nickeled and dimed to death.