In order for a referral system, or any system for that matter, to work for you in your business, you must take massive action. Planning and postulating about how something is going to work out is only part of the solution, moving forward is what propels you into a more profitable, better business model.
In order to implement the systematic creation of a referral system as you have just learned to do, you can take one of three approaches:
First, you can work to implement the steps in your spare time and create a referral system slowly over time. If you are new to the construction industry or just starting out on your own, this may be the best and more practical solution for your business. It is the solution with the lowest cost investment and the highest time investment. About half of the remodelers who will implement a referral system will do it themselves.
Second, you can create a referral system for your company by working in coordination with an office team, virtual assistant or marketing company. You can do the foundational work alone and work with an office manager, a virtual assistant or an outside company to create implementation strategies. If you go this route, which about 30 percent of those who implement referral programs do, you will need to do the foundational work by yourself or strategically with one other “manager” or person in a position of strategic authority in your business. This person will be responsible for carrying out your wishes in reference to the ideal clients you have in mind so it is important to make sure that you are on the same page. This strategy requires an equal balance of time and money to be invested in order for it run effectively.
Last, but certainly not least, is the completely outsourced solution. There are many companies that will create a referral system for you. You will, of course, be responsible for identifying your ideal clients and working on the implementation and customer relations, but all of the measurement, marketing, referral requests and follow up will be done by others. This strategy will take the least amount of your time but it will cost you the most money up front and it will cost more to maintain than an in house program. For a company that is looking to grow quickly or grow with purpose, this may be the best solution. Systems take time to put into place and companies that handle the creation of referral programs often have template resources that they use to make the process move quickly and smoothly.
However you decide to proceed, make a decision and begin taking action immediately. You will need to do some, if not all, of the foundational identification of ideal customers yourself. You must remember that this is what is going to make it so that you are happy in your business and working for customers that you enjoy spending time with. You cannot outsource your prioritization of things. That must be done by you.
The good news is that there is no wrong way to go about setting your priorities because, for once, this aspect of business is truly all about you.