How you follow up inquiries, estimates, referrals and completed projects says a lot about your company. Decide on a system and designate points of contact, length of time between follow up and method of follow up for every customer who calls to make an appointment, completes a project or requests an estimate.
Create a system that works for you and your team. Determine the amount of time you have available for follow up and prioritize your contacts.
My client Joshua is a roofer from Minneapolis and he swears by his follow up system. His office team maintains their database but he has a dedicated virtual assistant who lives in Maine who handles all of his company’s follow up contact. He contracts her for ten hours each month and she is responsible for birthday cards, thank you notes, follow up calls regarding proposals and other miscellaneous tasks. Since he began employing this VA four years ago, his referral leads have doubled and his business has grown by about 25% each year.
Whether you make follow up phone calls, email prospects or make in person visit, follow up is key.
How does your company follow up with clients?