By teaching a class, you’ll establish yourself and your company as an expert, and for those who decide not to do it themselves, they’ll have an expert handy to turn to when they decide to hire someone to do the project.
Geared toward homeowners – Hook up with your local hardware store, Home Depot or Lowe’s to teach a class for “do it yourselfers” on something that your company specializes in.
Geared toward realtors – Offer to teach a class to a large realty organization to help realtors understand how to present the idea of upgrades to their sellers. Every one who knows anything about real estate knows that a kitchen and bathroom upgrade – even a simple one – can help sell a house quicker. Help realtors help their sellers understand the costs associated with an upgrade and how these costs can easily be recouped in their sale. Make this information readily available for the realtor to give to their sellers.
Geared toward specialty – If your company has craftsmen that have expertise in specialty items such as building a wine cellar, designing a deck, building book shelves, etc. work with your local home supply stores or community programs that offer adult education classes to develop and teach a class. The classes can be as simple as a one-time class for an easy project or a class that spans out over 6-8 weeks and takes the participants through the steps of construction.
The longer classes are ideal because they give your company the opportunity to build a relationship with the class attendees and give you a chance to market to them as well as to secure them as referral sources.
What class can you teach to show your expertise and get your name and business out there? Tell us on our fan page!