When I work with remodelers, our goal isn’t to market to the general public, lay out large cash reserves in order to make the phone ring and go out on 100 estimates of which only 10% convert into customers. That isn’t how most small businesses become successful. Most successful small businesses get where they are by building up a community around themselves. In a remodeling business, the company owners can join life and business together to form an amazing lifestyle that allows them to do the things they want to do while promoting their company.
My client Jeff has an amazing remodeling company where he runs 15 crews on projects around the Chicago suburbs. He has six children and an amazing sweetheart of a wife, Diane, who is a major part of growing up the business and weaving it into their local community. Both Jeff and Diane serve on community association boards, in parent organizations and Jeff even coaches little league for their youngest child. His family volunteers their time and treasure to worthy causes in the their neighborhood and the surrounding areas and his business sponsors dozens of school plays, sports teams and other worthy causes throughout the year. They are not in the community because of their business. I am sure that, because of who they are, they would be active participants of any community they belonged to whether Jeff owned a home improvement business or not. Nevertheless, their business benefits because of their involvement in the community.
Building your foundation is the first step to creating a system that will bring you consistent referral business.
What communities are you are a part of and how can you get more involved? Are there activities that you participate in that you can leverage to reach others in your community?