In order to communicate with and market to your existing customers, it is essential that you have a database containing all of their contact information. With their name, address, phone number and email address, you’ll be able to send monthly newsletters, special announcements and Holiday or Christmas cards.
If you extend your information gathering to include birthdays for the customer, their spouse and children, you’ll be able to send them special occasion cards keeping your name in front of them. If you don’t want to bother with buying and sending the cards yourself, there is an on-line company that will do it all for you for less than one dollar per card plus postage – with SendOutCards, at the beginning of the year you can actually set up birthday, anniversary and Christmas or Holiday cards to be sent out all year. The system takes care of remembering the dates for you. Or if you want to send them out as the dates come up, the system can send you reminders via your email.