It never ceases to amaze me how different my schedule is now that I am working WITH remodeling companies instead of IN a remodeling company. Your slower times of year become my busiest times because that is when you all are available to really hone in on business growth.
Unfortunately, as we all know, it is much easier to keep up with and maintain a remodeling business when actual project output slows down a bit. During the busy times, we can all be guilty of just holding onto our hats and riding the wave.
This past month, I have been working with home improvement businesses on different ways to “fill their funnels” and it was an absolute blast. This being the time of year when so many home improvement businesses slow down, we had a packed house of business owners who joined us over the course of a five week business building bootcamp.
Our participants learned about how to gain credibility through podcasts, write for their audience where they will be seen and how to really get the best bang for their social media buck, among other topics. During this five week period, I found myself not having as much time for marketing my own business as I normally do during the summer months when you are all so busy with projects.
For the past five weeks, I have been on the phone 5-6 hours a day teaching and consulting and spending the rest of my days working with our team on marketing and content creation for our clients. What a fun few weeks it has been! Last week, just after we wrapped our second round of “Funnel Fillers,” I even hosted Thanksgiving for both my husband’s and my family!
My point is that even though I was unable to be present in marketing OUR company over the past few weeks, the systems and practices we have in place allowed the business to continually reach customers and potential customers with valuable and timely information. By putting a system in place and dedicating 10 minutes or so to it each day, my business’ marketing functioned separately from me.
We have some fun and exciting things going on for the end of 2014 and I would LOVE for you all to check out our latest report “Stop the Bleeding: 22 Profit Leaks That are Killing Your Business.” It’s a pretty concise breakdown of where we tend to shoot ourselves in the foot in the home improvement industry.
Let me know what you think after you read it!