Staying top of mind within your community of ideal customers will allow you to have a never ending stream of referrals and, when nurtured properly, a thriving business that overcomes the feast and famine cycle for which the remodeling industry is infamous.
This portion of your business, essentially the marketing plan and activities of your business, is only limited by time, dollars and imagination. Below you will find the top 20 ways that remodelers stay in touch with their communities.
The Top 20 Ways to Stay Top of Mind
- Your website
- Jobsite radius marketing
- Holiday cards
- Birthday cards
- Community Event Sponsorship
- Participation in Community Organizations
- Writing articles or a column
- Teaching a Class
- Host an Event
- Periodic Direct Outreach (Phone Calls)
- Send out articles relevant to individuals
- Email Newsletter
- Directly asking for referrals
- Personal connection with your top referrers
What will keep you connected with your community? What are the basic tasks that you will do daily, weekly and monthly? By identifying these items now, you can commit to paper this vital part of your referral program.
For more information on how to integrate these marketing strategies into an overall referral program Download our “7 Steps to Creating a Referral System” one sheet for an easy start guide.