Being online in the social media space offers businesses a wealth of opportunity to grow and get noticed. While many remodelers have dabbled in the various social media channels, few have really taken the time to dominate their chosen community and create a viable marketing platform with these tools.
Below are BD Contractor Services “Ten Commandments for Social Media Success.”
Commandment #1: Thou Shalt Be Brand Aware
Be consistent in your use of logos, colors and photos so that your professional image is the same across all platforms.
Snap up as much online real estate related to your brand as you can. Hillbacher Home Improvement may be unique and easy to grab but generic business names like Quality Home Improvement should be grabbed ASAP.
If your business name is already taken try identifying your location within your business profile name. If “Quality Home Improvement” is taken, for example, try “Quality Home Improvement Dallas.”
Be sure, particularly if you have a generic company name, that you set your profiles apart from the pack and that, when customers first arrive at your social media profile, it is clearly YOUR company and not another company with the same or a similar name.
Commandment #2: Thou Shalt Set Social Media Goals
Social Media can easily become a black hole for office managers and business owners (which is why we recommend outsourcing your social media postings to a certain degree).
Make sure that you consistently post to all platforms but pick two or three mediums that you want to dominate and set goals according. Participate regularly in others (weekly or monthly).
Commandment #3: Thou Shalt Make Use of Appropriate Tools
There are a variety of tools to help you maximize your social media time investments. Some of my favorites are listed below. You can also check out our blog post on Social Media Tools to Make the Most of Your Time.
Commandment #4: Thou Shalt Be Consistent With Scheduling
Blog consistently. It all begins with a steady stream of content that you can feed into your social media channels. Listen to you audience, provide answers to their questions and be valuable.
If you are not a great writer, employ PLR (private label rights) or ghostwritten content to boost your company’s content marketing profile.
Be sure to schedule you posts at appropriate intervals both on your blog and on social media. This gives you the element of consistency without having to babysit your work constantly.
Commandment #5: Thou Shalt Re-purpose With Intention
You can easily reuse content in a variety of ways by switching up the mediums with which you communicate to your audience. A blog post can become a podcast episode or a video. Longer posts can be broken down for easy digestion. These are some of the mediums that you can use:
- Blog Posts
- Varied Social Platforms
Commandment #6: Thou Shalt Post With Positivity
It should go without saying that politics and religion don’t really have a place on your business’ website. That also covers crude jokes and negativity in general. Just remember to keep it professional and keep it classy.
Commandment #7: Thou Shalt Get Involved
There are as many ways to get involved in social media as there are hours in a day (and then some!). Start by joining groups target to your ideal clients and go from there. Connect with current and previous customers and make sure to always be responding to others’ comments and questions. You don’t have to spend a lot of time to get big results.
Commandment #8: Thou Shalt Not Discount Analytics
With the ever changing algorithms in Facebooks, Twitter and the rest of the social platforms, analytics are becoming harder for the average user to track. For our clients and the average business owner, I believe it comes down to one thing: Pay attention to what is working and what isn’t for your business. There is no way that you will ever dominate the social space like Nike, Budweiser or another corporation with a huge reservoir of cash to throw at marketing. What you can do is pay attention to spikes in traffic on various platforms and keep track of what you are doing so that you can go back and see what those spikes are resulting from.
Commandment #9: Thou shalt Be Patient
Rome wasn’t built in a day and it is going to take time for you to build up your company’s online thrust. The great thing about remodeling companies getting online is two-fold: 1) You don’t have to dominate the nation! Remodeling is a locally born and bred industry and you are looking to foster relationships with local homeowners. This makes the process a lot easier because you have already weeded out 95% of online users. 2) You have a lot to show. Every project completed becomes shareable imagery for your social media following. Embrace it and you will be well on your way to social media success.
Commandment #10: Personal Interactions Trump Social Media Every Time
Take your interactions with customers offline. Whether this means a face to face consultation, signups for a class that you are teaching or some other option, make sure you hook them online and reel them in to the real world.
Which of these commandments does your company have a strong grasp of and which is it breaking? Let us know in the Comments area below.